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Chevy Volt claims 230 miles per gallon – but can the brand go the distance?
Last week there was widespread (and agency-fuelled) speculation about the meaning of the mysterious “230” campaign. AdAge managed to uncover that the source was General Motors, but not much beyond...
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Dear Intel, you had me at “Intel Inside”. Now enough already!
An open break-up letter to the Intel brand. Dearest Intel, This is hard. We had such a good thing going once, and in a lot of ways, I still love you. But, well, things have changed. You’ve changed. And...
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Yummy Mummy & Urkelo’s: 15 breakfast brands we’ll never see again
Breakfast Cereal brands that didn’t stand the test of time After yesterday’s post on Laser-Engraved Corn Flakes, Beg to Differ took a look at the Wikipedia list of breakfast cereals and noticed just...
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Machines that go “ping”: a hospital branding adventure
The first Beg to Differ Branding Field Trip. Last week, I blogged on Beg to Differ about the birth of my son. Thank you all for your best wishes and brilliant thoughts on this incredibly moving...
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The Best and Worst Identities 2009 – from Brand New
One of the Blog to Differ blogs we read every day, Brand New, has released its list of the best and worst brand re-designs for 2009. And apart from quoting Beg to Differ’s Dennis Van Staalduinen...
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Logo design: Dear Expedia: a brand is for customers, not golf shirts
A unique logo design gets dumbed down by board-room egos This morning, whilst Beg to Differ was checking our favourite blogs, looking for signs of hope in this new decade, we noticed the sad tale of a...
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Does branding cause cancer? Australian smokes go “no logo”.
An experiment in “un-branding” to promote community health Beg to Differ noticed this morning that Australia is planning to ban all logos and distinctive design elements from cigarette packaging. The...
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A fresh look at brand Canada. What do you think?
It’s fresh. But does it work? Just today, thanks to a tip from Toronto agency punk Dave Jones (thanks Dave!), I came across the project below sponsored by American Public Radio International (PRI)...
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